Nokia: Making a good thing even better
You have the latest, most technologically advanced Nokia handset in the palm of your hand. You’re feeling pretty good and are the envy of all of your friends. So how do we make that good feeling even better?
Our brief was to develop a strategic platform that raised the profile of Nokia Original Accessories; making their selection a natural part of the purchase process alongside devices and services.
We created a positioning statement that all creative and strategy paid into; make a good thing even better. The sentiment was quite simply that no matter what device or service a customer was using, and no matter where they were or what they were doing, the addition of a Nokia Original Accessory would enhance their enjoyment and overall experience.
This platform had to work on a global level and be easily adaptable for local markets around the world. So our creative template used a selection of emotive lifestyle imagery; all incorporating a sunrise or sunset. The light threw the models and products into silhouette, cleverly disguising their ethnicity and product detail; making them relevant for any market and all product materials